HISTORY OF A BRAND

1000

THE ORIGINS

Origins of the Frescobaldi family in Tuscany
1300

AGRICULTURE

Beginning of agricultural activities, including
olive oil, in the Tuscan estates
1960

THE COMPANY

The 29th generation decided to unite all
the family estates into what
developed to be the modern
Frescobaldi company
1985

A FREEZING WINTER

In 1985 a devastating winter killed
90% of olive trees in Tuscany.
To restart there was the need
for a great vision…
1986

THE GREAT VISION

The Frescobaldi decided to relaunch the Tuscan
olive oil production by focusing on excellence.
Frescobaldi gathered a group of forward-thinking
growers, and signed a pioneering pact for
excellence in extra virgin olive oil. The result
was the Laudemio consortium.
At the time no similar consortiums or
certifications existed in the olive oil industry.
1986

A ROYAL VISIT

In the same year, Prince Charles of England,
during a visit in Italy, planted an olive tree
at Frescobaldi’s
Castello Nipozzano
1989

THE FIRST HARVEST

1989 was the year of the first harvest of the Laudemio Frescobaldi
2018

THE 30TH HARVEST

2018 is the 30th harvest of the Laudemio Frescobaldi

LAUDEMIO

In the Middle Ages, Laudemio was the name of
the best part of the harvest, destined for the
lord’s table.
Today, the Laudemio Frescobaldi represents the
highest expression of extra virgin olive oil

THE HERITAGE

Across its estates, the Frescobaldi family owns
approximately 300 hectares (741 acres) of olive
groves.
Frescobaldi makes a rigid selection and only the
finest extra virgin olive oil is selected to become
Laudemio.

THE LEGACY

1) In October the olives are picked early in the ripening season
2) The olives are pressed right after picking, and within 24 hours in the proprietary mill
These two rules ensure the ideal acidic
composition, a great aromatic profile and
numerous healthy properties

THE QUINTESSENCE

A unique emerald-green and powerful extra virgin
olive oil, with perfumes of mown grass and
artichoke, and a very intense and typically spicy
flavour, naturally rich in polyphenols and fragrant
aromatic substances.

LAUDEMIO FRESCOBALDI:
AWARDS

DISCOVER

ITALY

  • 2005, 2006, 2007: 5 GOCCE
    Associazione Italiana Sommelier
  • 2005, 2011: 3 OLIVE
    Slow Food
  • 2010: Olio dell’Emozione
    Slow Food
  • 2015, 2018: Grande Olio
    Slow Food

INTERNATIONAL AWARDS

  • 1997: #1 Tuscan Oil
    Wine Spectator
  • 2001: Best Olive Oil
    Summer Fancy Food Show,
    New York
  • 2011: SILVER AWARD
    Los Angeles Extra Virgin
    Olive Oil Competition
  • 2017: BRONZE AWARD
    Los Angeles Extra Virgin
    Olive Oil Competition
  • 2017: gold AWARD
    New York International Olive
    Oil Competition
  • 2018: SILVER AWARD
    Los Angeles Extra Virgin
    Olive Oil Competition